Privacy Policy

Last updated: June 2026

REDLIGHT GLOBAL LTD (“Backper”, “we”, “us”, or “our”) is a company registered in England & Wales. We operate the website and wholesale platform at backper.com. We are fully committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and where applicable, the EU General Data Protection Regulation (EU GDPR 2016/679).

1. Data Controller

REDLIGHT GLOBAL LTD
Registered in England & Wales
Privacy enquiries: privacy@backper.com

If you have questions about this policy or how we handle your data, contact us at the email above. EU/EEA residents also have the right to contact their local supervisory authority.

2. Data We Collect

• Identity Data: First name, last name, job title, company name.
• Contact Data: Email address, telephone number, business postal address.
• Transaction & Commercial Data: Details of quotation requests, sample orders, bulk purchase orders, and communications related to them.
• Technical Data: IP address, browser type and version, device identifiers, time zone, pages visited, and referral sources collected automatically when you visit our website.
• Usage Data: Information about how you interact with our website and enquiry forms.
• Marketing & Communications Preferences: Your opt-in status and communication preferences.

3. How We Collect Your Data

• Direct interactions: When you complete a Contact form, RFQ form, Quote Request, or sample order, or when you email or call us directly.
• Automated technologies: Cookies, server logs, and analytics scripts when you browse our website.
• Third-party platforms: Our e-commerce platform (Shopify Inc.) and analytics tools may collect data on our behalf.

4. Legal Bases for Processing (UK & EU GDPR)

• Performance of a contract (Art. 6(1)(b)): Processing your data to respond to a quotation request, process a sample or bulk order, or fulfil our contractual obligations to you.
• Legitimate interests (Art. 6(1)(f)): To operate and improve our website, prevent fraud, maintain business records, and communicate with you about your enquiry — where your interests do not override ours.
• Legal obligation (Art. 6(1)(c)): Retaining financial and tax records as required by UK law (e.g. HMRC requirements).
• Consent (Art. 6(1)(a)): For marketing emails and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. How We Use Your Data

• To process, manage, and respond to RFQ and quotation requests.
• To manage our wholesale business relationship with you.
• To send you wholesale catalog updates and product communications (only where you have consented or where legitimate interests apply).
• To improve our website experience and services.
• To comply with applicable legal obligations, including export controls and tax law.
• To detect, investigate, and prevent fraudulent transactions or misuse of our services.

6. Data Sharing

We do not sell, rent, or trade your personal data. We share data only with trusted processors acting on our behalf:

• Shopify Inc. — our e-commerce platform (certified under EU-US and UK-US Data Privacy Frameworks).
• Logistics & Freight Partners — DHL, FedEx, and similar carriers who receive your delivery address and contact details solely to fulfil shipments.
• Professional Advisers — lawyers, accountants, and auditors under strict confidentiality obligations.
• Regulatory Authorities — HMRC, law enforcement, or courts where legally required.

7. International Transfers

Some processors may transfer or store your data outside the UK/EEA (e.g., Shopify servers in the US). We ensure all such transfers are protected by appropriate safeguards, including UK International Data Transfer Agreements (IDTAs), EU Standard Contractual Clauses (SCCs), or adequacy decisions issued by the UK Government or European Commission.

8. Data Retention

• Enquiry and RFQ data: Retained for up to 3 years from the date of last contact.
• Order and financial records: Retained for 7 years to comply with UK tax and accounting law.
• Marketing preferences: Until you withdraw consent or request deletion.
• Website analytics data: Up to 26 months.

9. Your Rights

Under UK/EU GDPR, you have the right to:

• Access a copy of the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your data where there is no lawful basis to continue processing it.
• Restrict processing in certain circumstances.
• Port your data to another organisation in a structured, machine-readable format.
• Object to processing based on legitimate interests or for direct marketing.
• Withdraw consent at any time for consent-based processing.

To exercise any right, email privacy@backper.com. We will respond within 30 days. You have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk or your local EU supervisory authority.

10. Cookies

We use the following categories of cookies:

• Strictly Necessary: Essential for website function (shopping cart, sessions). Cannot be disabled.
• Analytical/Performance: Help us understand site usage (e.g. Google Analytics). Set only with your consent.
• Functional: Remember your preferences and settings.
• Marketing: Deliver relevant advertising. Set only with your explicit consent.

You can manage cookie preferences through your browser settings or our cookie consent tool.

11. Security

We implement appropriate technical and organisational security measures including SSL/TLS encryption, role-based access controls, and regular security reviews. No internet transmission is completely secure; we cannot guarantee absolute security but take all reasonable steps to protect your data.

12. Children

Our services are exclusively directed at business entities and their representatives. We do not knowingly collect personal data from individuals under 18. If you believe a minor has submitted data to us, contact us immediately and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will post the revised policy on this page with an updated date. For material changes, we will notify active contacts by email where appropriate.

14. Contact

REDLIGHT GLOBAL LTD
Email: privacy@backper.com
Website: backper.com